We are delighted to further our existing accreditation with EWG with the EWG VERIFIED™ programme.
What does this mean?
Skin Deep® is an educational tool for consumers which rates ingredients in personal care products, in which all our products have been independently rated.
Our first product to be EWG VERIFIED™ is our Organic Shampoo. We also have our Rejuvenate Day Cream verified and will continue to add to the programme as soon as possible.
EWG VERIFIED™ goes beyond ingredient labels by taking into account other criteria and offers the EWG VERIFIED™ mark for those products that meet the criteria.
The mark is a quick and easily identifiable tool for consumers to identify products that meet these rigorous criteria at the point of sale.
EWG VERIFIED™ MEANS THIS PRODUCT AVOIDS EWG’S INGREDIENTS OF CONCERN, IS COMMITTED TO FULL TRANSPARENCY AND OPERATES UNDER GOOD MANUFACTURING PRACTICES.
• Meets EWG’s strictest criteria for transparency and health;
• Avoids ingredients that authoritative health bodies have flagged for potential health concern;
• Has labeling that fully discloses its ingredients;
• Uses adequate preservatives;
• Is free of contaminants; and
• Is a manufacturer that follows good manufacturing practices.